Want to Start, Grow or Scale Your Longevity Practice?
The hardest part of longevity medicine isn't the medicine. It's the practice. The lease. The hires. The pricing model. The decision to take insurance or run cash. The first 18 months when the protocols are dialed in and the revenue isn't. The point most physicians hit where they're either going to scale or quietly slide back into the W-2 they left.
Almost no one in the field talks about this honestly. The conference circuit is built for science. The science is solved. The operating model is where physicians are bleeding. Recently, a physician in our network told us he'd been running his longevity practice for two years. Fully booked. No idea what his CAC is. No idea what his LTV is. Just working harder every month hoping the math works out.
That's why we are giving you these resources.
longevitydocs Cannes 2026: BUILD YOUR business
This June 9–11, four sessions at the longevitydocs Summit in Cannes will lay out what building a longevity practice actually requires. These aren't theoretical talks. These are operators founders, CMOs, practitioners who have lived every iteration.
KEY MOMENTS FOR BUILDING YOUR LONGEVITY BUSINESS AT LONGEVITYDOCS CANNES 2026
Longevity Founders Mode
June 10, 2:30–3:00 PM
Four founders, Jonathann Kuo (Extension Health), Amanda Kahn (Kahn MD), Jila Senemar (Jila MD), and Ken Winnard (OneLife Health & Performance) share the wins, the scars, and the lessons from building from zero. From solo cash practices to 65-person teams. From community-building to brick-and-mortar centers. From zero patients to six-month waitlists.
What you'll hear: How to avoid the classic traps in year one. How to navigate institutional resistance and competitive markets. How to leverage community to speed up learning and de-risk big bets.
Build Your Longevity Practice: Digital vs. Brick-and-Mortar
June 11, 9:00–9:30 AM
Three operators, Ali Watson (LifeSpan MD), Mohit Joshipura (OpenLoop), and Melissa Loseke (Joi+Bloke), answer the question every longevity physician is asking. What's the right model for my market, my capital, my vision? Physical clinic? Digital telemedicine? Hybrid? Each has built across different topologies. Each has different economics.
What you'll hear: The real numbers. The patient acquisition costs. The unit economics of each model. How to scale once you've proven the concept.
Know Your Numbers: The Economics of a Profitable Longevity Clinic
June 11, 2:30–3:00 PM
Felix Olgie (Senior Adviser, TPG) and Jijoe Joseph (Aesurahealth) break down the actual economics. ARR. CAC. LTV. CPA. The four numbers standing between you and a practice that actually makes you free. Not spreadsheet theory. Real clinics. Real numbers. Straight from someone who just left the ER to build.
What you'll hear: How to model your unit economics before you see your first patient. How to price. How to know if your model is working. How to know when to pivot.
Doctors in the Followers Era
June 11, 3:00–3:30 PM
What does it mean to be a physician in a world that rewards attention? A debate featuring Tania Elliott, Darshan Shah, Guénolé Addor, and Thomas Paloschi examining how to build a brand without compromising clinical judgment. How do you educate patients while building a platform? When does influence become corruption?
What you'll hear: The reality of personal branding as a longevity physician. How to own your authority online without sacrificing ethics. The power of a clear point of view.
"I feel so inspired to launch my longevity practice. We will certainly change medicine!" Dr. Sarah Lacarrubba, Physician & Founder of Longévité, Connecticut
DO DOCTORS NEED A PERSONAL BRAND?
Building a Longevity Brand in the Era of Followers
Each week in his newsletter, Dr. David Luu, founder of longevitydocs, explores one idea that could advance longevity medicine and hopefully support physicians in bringing it to life.
He advises, "Your brand is your reputation. It is how people describe you when you are not in the room. It is the principles you defend. The positions you take. The way your patients feel after they leave your office and then search your name.You already have one. The only question is whether you are shaping it or leaving it to chance."
Read David's full perspective for 5 pros and 5 cons on the topic of building a personal brand.
The Only Brand That Works
Not the most polished. Not the biggest budget. The most true. The doctors who will lead the next decade of medicine are not the ones who figured out the algorithm. They are the ones who had something real to say, to a specific group of people who needed to hear it, and kept saying it.
Figure out what you stand for. Then go stand there. Loudly, consistently, and without apology. Measure your impact in outcomes, not impressions. Educate with generosity. Share opportunities. Care for the people you serve and guide them ethically, with the full weight of clinical judgment behind every word.
Hippocrates understood this a few years ago. The physician's duty was never just to treat. It was to heal, to teach, and to guide. That has not changed. The screen is just a bigger room. The world does not have enough doctors doing that. Be one of them.
This is the hidden leverage in longevity medicine. The physician who owns their name online never competes on price. The doctor with a clear point of view attracts the patients, partners, and opportunities that align with that view. The practice that is run by a person—not just a clinic—scales faster.
HOW TO LAUNCH a Successful Longevity Medicine Practice?
Most longevity physicians are left to figure out the business side alone. No formal training in patient acquisition. No framework for financial modeling. No peer group solving the same operational problems. No playbooks for scaling. No clarity on whether their model actually works.
Longevitydocs Cannes growth discussions are designed for longevity physicians stepping into the next era of their practice and their life. So is our vetted network and membership.
-
Building from scratch: You have the clinical credentials and the vision. You don't have the roadmap.
-
Scaling what's working: Your first 18 months proved the model. Now you need the frameworks to grow without chaos.
-
Expanding beyond the exam room: You want to leverage your platform into speaking, products, partnerships, or platforms. You need the business architecture to do it right.
Our sessions and our mission is to provide infrastrcuture solutions for longevity physicians, taught by longevity physicians. Here you will not find generic MBA content, nor general startup advice for a healthcare company. We are committed to giving you proven insights across strategy, operations, finances, marketing, branding, and technology specifically for the longevity practice business.
The Longevity Practice Checklist
✓
Strategy: Build The Longevity Practice Blueprint
The 101 every longevity physician needs before they spend a dollar or see a patient. Market analysis. Patient personas. Competitive positioning. Revenue model selection. Go-to-market strategy. The full strategic foundation.
✓
Operations: Operate Like a Formula One Team
The operating system behind the world's highest-performing longevity clinics. EMR selection. Lab partnerships. Clinical protocols. Team structure. Patient onboarding. Scalable systems that don't sacrifice quality.
✓
Finances: Know Your Numbers
ARR. CAC. LTV. CPA. The four numbers standing between you and a practice that actually makes you free. Build financial models. Understand unit economics. Know when your model is working. Know when to pivot.
✓
Marketing: Acquire Better Patients Faster
Stop chasing volume. Start attracting the patients who stay, pay, and refer. Channel strategy. Conversion optimization. Retention mechanics. The marketing playbook built for longevity practices.
✓
Branding: Build Your Brand Before You Need It
The physician who owns their name online never competes on price. Personal positioning. Content strategy. Authority building. Platform leverage. How to turn your expertise into influence without compromising your integrity.
✓
Technology: Download the Tech Stack
The exact tools the world's best longevity clinics are running right now. The software that works. The integrations that matter. The technology stack that scales.
The Standard Is Being Set in Cannes Join Us CANNES June 9–11 The place to be to build your longevity practice. Discover the people you need to know and learn the frameworks, numbers, playbooks, and peer group to scale faster and smarter. This is the vetted network that changes everything. EXPLORE THE AGENDA
About Dr. David Luu Dr. David Luu, MD, is the Founder of longevitydocs.™ He is a trained pediatric cardiac surgeon, longevity tech entrepreneur, and philanthropist who helps physicians, organizations, and leaders build the global infrastructure of longevity medicine. About longevitydocs™ longevitydocs.™ is the world's leading longevity physician community. Over 1,000 doctors across 50+ countries united by a single conviction: every doctor should be a longevity doctor. We are building the infrastructure, education, and community physicians need to make longevity medicine their default practice.
Editorial Disclaimer
This article is published exclusively for licensed physicians and qualified healthcare professionals. It is not intended for consumers or patients.
All content is for continuing medical education and professional information purposes only. It reflects emerging research, science, and technology that may have implications for the practice of medicine. It does not constitute medical advice, clinical recommendations, or treatment guidance for any individual patient.
By reading this article, you confirm that you are a licensed healthcare professional and that you will apply the information contained herein within the bounds of your clinical judgment, professional obligations, and applicable regulations.
What It Really Takes to Build a Longevity Practice
LONGEVITY INDUSTRY EVENT
What It Really Takes to Build a Longevity Practice
The hardest part isn't the medicine. It's the operating model. These key moments at longevitydocs Cannes 2026 reveal what it really takes to build a thriving longevity practice from branding to the numbers.
Want to Start, Grow or Scale Your Longevity Practice?
The hardest part of longevity medicine isn't the medicine. It's the practice. The lease. The hires. The pricing model. The decision to take insurance or run cash. The first 18 months when the protocols are dialed in and the revenue isn't. The point most physicians hit where they're either going to scale or quietly slide back into the W-2 they left.
Almost no one in the field talks about this honestly. The conference circuit is built for science. The science is solved. The operating model is where physicians are bleeding. Recently, a physician in our network told us he'd been running his longevity practice for two years. Fully booked. No idea what his CAC is. No idea what his LTV is. Just working harder every month hoping the math works out.
That's why we are giving you these resources.
longevitydocs Cannes 2026: BUILD YOUR business
This June 9–11, four sessions at the longevitydocs Summit in Cannes will lay out what building a longevity practice actually requires. These aren't theoretical talks. These are operators founders, CMOs, practitioners who have lived every iteration.
KEY MOMENTS FOR BUILDING YOUR LONGEVITY BUSINESS AT LONGEVITYDOCS CANNES 2026
June 10, 2:30–3:00 PM
Four founders, Jonathann Kuo (Extension Health), Amanda Kahn (Kahn MD), Jila Senemar (Jila MD), and Ken Winnard (OneLife Health & Performance) share the wins, the scars, and the lessons from building from zero. From solo cash practices to 65-person teams. From community-building to brick-and-mortar centers. From zero patients to six-month waitlists.
What you'll hear: How to avoid the classic traps in year one. How to navigate institutional resistance and competitive markets. How to leverage community to speed up learning and de-risk big bets.
June 11, 9:00–9:30 AM
Three operators, Ali Watson (LifeSpan MD), Mohit Joshipura (OpenLoop), and Melissa Loseke (Joi+Bloke), answer the question every longevity physician is asking. What's the right model for my market, my capital, my vision? Physical clinic? Digital telemedicine? Hybrid? Each has built across different topologies. Each has different economics.
What you'll hear: The real numbers. The patient acquisition costs. The unit economics of each model. How to scale once you've proven the concept.
June 11, 2:30–3:00 PM
Felix Olgie (Senior Adviser, TPG) and Jijoe Joseph (Aesurahealth) break down the actual economics. ARR. CAC. LTV. CPA. The four numbers standing between you and a practice that actually makes you free. Not spreadsheet theory. Real clinics. Real numbers. Straight from someone who just left the ER to build.
What you'll hear: How to model your unit economics before you see your first patient. How to price. How to know if your model is working. How to know when to pivot.
June 11, 3:00–3:30 PM
What does it mean to be a physician in a world that rewards attention? A debate featuring Tania Elliott, Darshan Shah, Guénolé Addor, and Thomas Paloschi examining how to build a brand without compromising clinical judgment. How do you educate patients while building a platform? When does influence become corruption?
What you'll hear: The reality of personal branding as a longevity physician. How to own your authority online without sacrificing ethics. The power of a clear point of view.
DO DOCTORS NEED A PERSONAL BRAND?
Building a Longevity Brand in the Era of Followers
Each week in his newsletter, Dr. David Luu, founder of longevitydocs, explores one idea that could advance longevity medicine and hopefully support physicians in bringing it to life.
He advises, "Your brand is your reputation. It is how people describe you when you are not in the room. It is the principles you defend. The positions you take. The way your patients feel after they leave your office and then search your name.You already have one. The only question is whether you are shaping it or leaving it to chance."
Read David's full perspective for 5 pros and 5 cons on the topic of building a personal brand.
The Only Brand That Works
Not the most polished. Not the biggest budget. The most true. The doctors who will lead the next decade of medicine are not the ones who figured out the algorithm. They are the ones who had something real to say, to a specific group of people who needed to hear it, and kept saying it.
Figure out what you stand for. Then go stand there. Loudly, consistently, and without apology. Measure your impact in outcomes, not impressions. Educate with generosity. Share opportunities. Care for the people you serve and guide them ethically, with the full weight of clinical judgment behind every word.
Hippocrates understood this a few years ago. The physician's duty was never just to treat. It was to heal, to teach, and to guide. That has not changed. The screen is just a bigger room. The world does not have enough doctors doing that. Be one of them.
This is the hidden leverage in longevity medicine. The physician who owns their name online never competes on price. The doctor with a clear point of view attracts the patients, partners, and opportunities that align with that view. The practice that is run by a person—not just a clinic—scales faster.
HOW TO LAUNCH a Successful Longevity Medicine Practice?
Most longevity physicians are left to figure out the business side alone. No formal training in patient acquisition. No framework for financial modeling. No peer group solving the same operational problems. No playbooks for scaling. No clarity on whether their model actually works.
Longevitydocs Cannes growth discussions are designed for longevity physicians stepping into the next era of their practice and their life. So is our vetted network and membership.
Our sessions and our mission is to provide infrastrcuture solutions for longevity physicians, taught by longevity physicians. Here you will not find generic MBA content, nor general startup advice for a healthcare company. We are committed to giving you proven insights across strategy, operations, finances, marketing, branding, and technology specifically for the longevity practice business.
The Longevity Practice Checklist
The 101 every longevity physician needs before they spend a dollar or see a patient. Market analysis. Patient personas. Competitive positioning. Revenue model selection. Go-to-market strategy. The full strategic foundation.
The operating system behind the world's highest-performing longevity clinics. EMR selection. Lab partnerships. Clinical protocols. Team structure. Patient onboarding. Scalable systems that don't sacrifice quality.
ARR. CAC. LTV. CPA. The four numbers standing between you and a practice that actually makes you free. Build financial models. Understand unit economics. Know when your model is working. Know when to pivot.
Stop chasing volume. Start attracting the patients who stay, pay, and refer. Channel strategy. Conversion optimization. Retention mechanics. The marketing playbook built for longevity practices.
The physician who owns their name online never competes on price. Personal positioning. Content strategy. Authority building. Platform leverage. How to turn your expertise into influence without compromising your integrity.
The exact tools the world's best longevity clinics are running right now. The software that works. The integrations that matter. The technology stack that scales.
This article is published exclusively for licensed physicians and qualified healthcare professionals. It is not intended for consumers or patients.
All content is for continuing medical education and professional information purposes only. It reflects emerging research, science, and technology that may have implications for the practice of medicine. It does not constitute medical advice, clinical recommendations, or treatment guidance for any individual patient.
By reading this article, you confirm that you are a licensed healthcare professional and that you will apply the information contained herein within the bounds of your clinical judgment, professional obligations, and applicable regulations.